Certain phrases are frequently used when communicating market status, conditions and decisions. The jargon enables executives, marketing managers, and marketing staff to speak about this dimension of their business with ease. Word combinations such as the ones below allow better retention at the time of speaking. The phrases below are used to express opinions, thoughts, and information about marketing.
| Enter the market |
| Evaluate the market |
| Expand market |
| Gain profit |
| Monopolize |
| Offer competitive prices |
| outstrip competitors |
| Penetrate a market |
| Receive advertising rates |
| Withdraw from the market |
Enter the market
Example 1: After several meetings and lots of discussion, we finally decided to enter the market.
Evaluate the market
Example 2: Before we decided to enter the UAE market, we evaluated the market thoroughly.
Expand market
Example 3: When domestic markets becomes saturated, businesses begin to consider expanding their market and sell products overseas.
Gain profit
Example 4: The marketing team is working on a plan that allows us to gain more profit next year.
Monopolize
Example 5: With a new cutting-edge product, the company has managed to monopolize the market until someone offers similar ones or better substitutes.
Offer competitive prices
Example 6: Since we offer competitive prices, our profit margin is already low and we cannot offer discounts at this point.
Outstrip competitors
Example 7: It took us a long time, but we have finally managed to outstrip our competitors and gain the largest market share.
Penetrate a market
Example 8: Cultural differences affect how a product is received in a new market, therefore, a comprehensive plan needs o be advised to penetrate a market.
Receive advertising rates
Example 9: If we don’t receive lower advertising rates, we will move on.
Withdraw from the market
Example 10: After the unintentional but disastrous advertising mistake, the product was withdrawn from the market.
The use of phrases and common word combinations such as the ones offered above enables speakers to be concise, and provide more information using less words. Marketing phrases are frequently used to talk about the business status with relation to the market.
Presentation
Prepare and record a presentation on your company’s current marketing activities and market status. (5 min)
