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Social Competencies

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effective employee termination management

How to effectively handle employee termination

May 5, 2025
Elahe Ehsanfar

An effective termination process maintains a positive employer-employee relationship. Just as a company considers employees’ job performance for future roles, employees’ opinions of a company shape pu…

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How to correct someone professionally

How to correct someone professionally

April 28, 2025
Elahe Ehsanfar

It’s possible to point out errors respectfully without undermining a colleague’s credibility. Choosing the right words can help correct mistakes, preserve dignity, and maintain professional relationsh…

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apologizing, accepting and rejecting apologies

Apologizing for your mistakes

April 19, 2025
Elahe Ehsanfar

Mistakes happen and it is only natural to find yourself in situations where you have to apologize or face someone who is trying to apologize to you. Apologies can be formal, semi-formal, or informal. …

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Hofstede's cultural dimensions: masculinity vs femininity

Masculinity and Culture

August 18, 2024
Elahe Ehsanfar

In a masculine society, power tends to be distributed unevenly. Therefore, it may be smart to spot the decision maker and address them. A presentation that disregards the person with more power or und…

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Business English and culture: Hofstede - indulgence restraint

Indulgence vs Restraint

August 10, 2024
Elahe Ehsanfar

The preference of duty over freedom is a characteristic of societies which practice restraint. In such cultures life is considered to be hard and having fun or enjoying life is less encouraged. Accord…

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Business English: cultural differences and business etiquette 2

Cultural Differences: Business Etiquette Part 2

August 10, 2024
Elahe Ehsanfar

Flexibility and adaptation is key to successfully managing relationships in an international environment. Although domestic cultures may dominate certain aspects of business communication, organizatio…

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Business English communication: receiver

Give Your Audience A Voice

August 10, 2024
Elahe Ehsanfar

Addressing an audience large in number affects the type of the communication in terms of interactivity. As discussed in the previous post, a one-sided message better suits one-to-many communications. …

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power distance index

Power Distance Index

August 10, 2024
Elahe Ehsanfar

A society with a low score on this dimension tends to fight for equality. Therefore, the environment is more democratic and peaceful conflict resolutions are practiced. The members of this society or …

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affects and emotions

Affects and Emotions

August 10, 2024
Elahe Ehsanfar

Emotions are inseparable elements of our lives. They help us survive and thrive, but they can also be detrimental to our health and relationships. Affects are the emotional reactions to the experience…

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Hofstede long-term orientation

Hofstede’s long term orientation

August 10, 2024
Elahe Ehsanfar

A society that scores low on this index is considered to have short term orientation, also known as being a monumentalist. Such societies look to the past to solve the problems they face in the presen…

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Sender: the initiator of communication

August 10, 2024
Elahe Ehsanfar

As the initiator of communication, the sender is the creator of the message and one who validates or jeopardizes its credibility. A message is a vehicle that carries the sender’s idea, opinion, values…

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Business English: Understanding Communication

Understanding Communication

August 10, 2024
Elahe Ehsanfar

Like any other phenomenon, communication also consists of several components. When they work effectively together, they lead to successful communication. Every communication consists of three main com…

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Business English and culture: individualism collectivism

Individualism vs Collectivism

August 10, 2024
Elahe Ehsanfar

As explained above, individualism is related to the level of interdependence vs independence of the members of a society or organization. A high score on individualism in Hofstede’s research indicates…

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psychogenic needs

Murray’s Psychogenic Needs

August 8, 2024
Elahe Ehsanfar

What is the depth of your knowledge in terms of your needs and those around you? Perhaps this is the question to which the answer reveals why and how people communicate. Our very existence is dependen…

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Hofstede's cultural dimensions: uncertainty avoidance index

uncertainty avoidance and culture

November 21, 2023
Elahe Ehsanfar

Uncertainty avoiding cultures are unwilling to let go of their adherence to their codes and happen to be more rigid. While principles are central to high uncertainty avoiding index societies, experien…

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Conflict Management from EI Point of View

November 7, 2023
Elahe Ehsanfar

People interact in various situations and under different circumstances. Conflict may rise in an informal discussion or a formal business meeting. From personal relationships to the professional ones,…

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Business English Communication

Message components

October 18, 2023
Elahe Ehsanfar

In communication, the message conveys the sender’s thoughts and intentions through language. It is shaped by how the sender prioritizes the components discussed previously. While the core idea often s…

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Hofstede's cultural dimensions

Hofstede’s Cultural Dimensions

October 15, 2023
Elahe Ehsanfar

Hofstede identified six categories through which cultures can be more easily analyzed and understood. These categories are known as cultural dimensions. Hofstede’s six cultural dimensions are: power d…

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Business English: cultural differences and business etiquette 1

Cultural Differences: Business Etiquette part 1

October 7, 2023
Elahe Ehsanfar

It is not uncommon to experience conflicts due to cultural differences. People of different nationalities tend to have their own business communication styles and habits. The best way to avoid miscomm…

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Business English individual and social competencies: basic psychological needs

Basic Psychological Needs

June 10, 2023
Elahe Ehsanfar

Glasser maintains that people have four basic psychological needs apart from survival. These are the need for love and sense of belonging, the need for power, the need for freedom, and the need for fu…

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Johari window

The Johari Window

June 15, 2021
Elahe Ehsanfar

The Johari window is introduced as a complementary tool to communication components. This window allows for the enhancement of self-discovery and quality communication.…

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Testimonial

Let the feedback we received from our learners inspire you as you embark on your own path to mastering Business English.

S.M. – pre-intermediate level learner

I'm so grateful for being in your business English class. You are the best teacher I have ever had, because I'm just focused on learning without fear of judgement. In...

H.R. – intermediate level learner

The absence of judgment or criticism regarding my mistakes, coupled with your continuous encouragement, has significantly motivated me to improve.

S.M. – elementary level learner

این جلسه نسبت به جلسه قبل احساس میکنم صحبتهای شما رو بهتر متوجه میشم  و مطمئنم با توجه به اینکه سر کلاس کلیه صحبت ها به زبان انگلیسی هست و...

R.Kh. – elementary level learner

؛دانش و تخصص استاد ؛ شخصیت و اخلاق استاد ؛ قدرت بیان و انتقال مطالب توسط استاد؛سرفصلهای کاربردی و همسو با مسیر شغلی من

S.M. – elementary level learner

I'm so happy about being in this course, because I was very lucky to meet this wonderful courses and I have to work hard to learn all the information of...

Contact info

Telephone: +98 (21) 2610 4561 Cell phone: +98 912 058 6878 Email: info@rubeana.com

About Rubeana

Rubeana offers a new fresh globally-informed Business English content to make teaching and learning business English more enjoyable and informative. Our goal is to introduce learners to what is currently going on in the business world and paint a more detailed picture of what learning business English can offer them.

About Author

Elahe Ehsanfar is a ELT graduate, specializing in English for Specific Purposes. She has experience in teaching English as well as working in the business environment. She tries to bring these experiences together to offer flexible and informative classes.

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