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Category: Generic Competencies

Generic Competencies are universal business English skills that learners need to develop regardless of their industry or specialty.

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Business English communication: receiver

Give Your Audience A Voice

Elahe EhsanfarBusiness communication, Business Presentations, Professional Competencies, Social Competencies

Addressing an audience large in number affects the type of the communication in terms of interactivity. As discussed in the previous post, a one-sided message better suits one-to-many communications. A one-sided message is one in which the sender...

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How to appeal to your audience

How to Appeal to Your Audience?

Elahe EhsanfarBusiness Presentations

To improve your social competency and enhance your communication skills, keep in mind Aristotle’s elements of discourse or the rhetoric triangle. Keep in mind that you can rely on only one element, or make use of all three...

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Sender: the initiator of communication

Elahe EhsanfarBusiness communication, Business Presentations, Professional Competencies, Social Competencies

As the initiator of communication, the sender is the creator of the message and one who validates or jeopardizes its credibility. A message is a vehicle that carries the sender’s idea, opinion, values and beliefs, and their feelings...

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business English: requesting payment

Requesting payment

Elahe EhsanfarBusiness Correspondence

Regardless of the terms, a well-devised system allows a company to keep track of and take necessary steps to receive payments. In case of a delayed payment, four steps can be taken to ask the customer to settle...

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Business English: Understanding Communication

Understanding Communication

Elahe EhsanfarBusiness communication, Business Presentations, Professional Competencies, Social Competencies

Like any other phenomenon, communication also consists of several components. When they work effectively together, they lead to successful communication. Every communication consists of three main components. Without each of these components, there is no communication.

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Business English: conference calls

Conference Calls

Elahe EhsanfarTelephoning

Conference Calls Phone conferences are an invaluable means to businesses these days. They facilitate remote contact while allowing more than…

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Business English: elevator pitch

Elevator Pitch: The 60 Second Chance

Elahe EhsanfarBusiness Presentations, Marketing

First, make an outline of the key points you want to mention and address. The outline should consist of the key points you wish your addressee to know. At this stage, you write down

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business English: requesting payment

Requesting Payment

Elahe EhsanfarBusiness Correspondence, Finance and Accounting

    Financial resources are limited, and therefore, the frequency and timing of financial transactions are vital to a business.…

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Business English: approaches to reasoning

Approaches to Reasoning

Elahe EhsanfarBusiness Presentations

One approach to making a compelling argument is to first provide your audience with the specific information, statistics, and examples first. This can help them understand your main point of the presentation which is the goal. It helps...

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Phone Call Etiquette

Elahe EhsanfarTelephoning

The number could be private line or a cell phone number, in which case you can easily introduce yourself and discuss the intended matter. But if you have a company phone number, you would have to either dial...

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Courses

  • Intermediate Business English Course Intermediate Business English Course
    Rated 5.00 out of 5
    تومان2,200,000
  • Pre-intermediate Business English Course Pre-intermediate Business English Course
    Rated 3.00 out of 5
    تومان2,000,000
  • Elementary Business English Course Elementary Business English Course
    Rated 4.50 out of 5
    تومان1,800,000

Testimonial

Let the feedback we received from our learners inspire you as you embark on your own path to mastering Business English.

S.M. – pre-intermediate level learner

I'm so grateful for being in your business English class. You are the best teacher I have ever had, because I'm just focused on learning without fear of judgement. In...

H.R. – intermediate level learner

The absence of judgment or criticism regarding my mistakes, coupled with your continuous encouragement, has significantly motivated me to improve.

S.M. – elementary level learner

این جلسه نسبت به جلسه قبل احساس میکنم صحبتهای شما رو بهتر متوجه میشم  و مطمئنم با توجه به اینکه سر کلاس کلیه صحبت ها به زبان انگلیسی هست و...

R.Kh. – elementary level learner

؛دانش و تخصص استاد ؛ شخصیت و اخلاق استاد ؛ قدرت بیان و انتقال مطالب توسط استاد؛سرفصلهای کاربردی و همسو با مسیر شغلی من

S.M. – elementary level learner

I'm so happy about being in this course, because I was very lucky to meet this wonderful courses and I have to work hard to learn all the information of...

Contact info

Telephone: +98 (21) 2610 4561 Cell phone: +98 912 058 6878 Email: info@rubeana.com

About Rubeana

Rubeana offers a new fresh globally-informed Business English content to make teaching and learning business English more enjoyable and informative. Our goal is to introduce learners to what is currently going on in the business world and paint a more detailed picture of what learning business English can offer them.

About Author

Elahe Ehsanfar is a ELT graduate, specializing in English for Specific Purposes. She has experience in teaching English as well as working in the business environment. She tries to bring these experiences together to offer flexible and informative classes.

Contact info

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