In a masculine society, power tends to be distributed unevenly. Therefore, it may be smart to spot the decision maker and address them. A presentation that disregards the person with more power or undermines their authority may lead...
Learn MoreThe preference of duty over freedom is a characteristic of societies which practice restraint. In such cultures life is considered to be hard and having fun or enjoying life is less encouraged. According to Hofstede’s research, most Asian...
Learn MoreFlexibility and adaptation is key to successfully managing relationships in an international environment. Although domestic cultures may dominate certain aspects of business communication, organizations also develop a collective culture – planned or otherwise.
Learn MoreAddressing an audience large in number affects the type of the communication in terms of interactivity. As discussed in the previous post, a one-sided message better suits one-to-many communications. A one-sided message is one in which the sender...
Learn MoreA society with a low score on this dimension tends to fight for equality. Therefore, the environment is more democratic and peaceful conflict resolutions are practiced. The members of this society or organization consider it their right to...
Learn MoreEmotions are inseparable elements of our lives. They help us survive and thrive, but they can also be detrimental to our health and relationships. Affects are the emotional reactions to the experiences and can only be managed when...
Learn MoreA society that scores low on this index is considered to have short term orientation, also known as being a monumentalist. Such societies look to the past to solve the problems they face in the present and to...
Learn MoreLike any other phenomenon, communication also consists of several components. When they work effectively together, they lead to successful communication. Every communication consists of three main components. Without each of these components, there is no communication.
Learn MoreAs explained above, individualism is related to the level of interdependence vs independence of the members of a society or organization. A high score on individualism in Hofstede’s research indicates leaning more towards independence whereas a low score...
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